Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each. Your brand aligned with digestible, high-performing content.
Published by Big ThinkHosted by Jonny Thomson
Reach curious minds in a trusted space
Mini Philosophy by Jonny Thomson and Big Think delivers 2.5 million engaged learners across video, newsletter, and podcast. Sponsor brand-safe content that discerning audiences trust.
Custom sponsorship packages tailored to your campaign goals.
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Inside the product
Four ways to align your brand with big ideas
Choose a single format or build an integrated cross-platform campaign.
Newsletter advertising
Reach 65,000+ engaged readers through weekly essays on Substack. An audience that reads widely and invests in tools and experiences.
Podcast integrations
Long-form conversations with leading thinkers, authors, and cultural voices. A podcast launching soon, with sponsorship opportunities available now.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson. Collaborate on campaigns that connect your brand to conversations about AI, modern work, productivity, meaning, and decision-making.
Why teams switch
Hard to reach thoughtful audiences without compromising brand safety
Most ad environments reward interruption over substance. Discerning audiences tune them out.
The old way
- ×Ad environments optimized for interruption, not genuine engagement
- ×Fragmented audiences scattered across disconnected platforms
- ×Creators who lack the editorial credibility your brand needs
- ×Content that is either too academic or too superficial for mainstream reach
- ×Limited brand-safety guarantees on influencer-driven channels
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓One unified audience of 2.5 million across YouTube, Instagram, Substack, and podcast
- ✓Jonny Thomson - bestselling author, former Oxford philosophy teacher, trusted by millions
- ✓Premium editorial environment backed by Big Think's publishing standards
- ✓Brand-safe content focused on education, culture, and personal growth
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
22Languages Jonny Thomson's books are translated into
Process
From first call to campaign launch
A clear path from first step to measurable outcome.
Book a call
Tell us your goals, target audience, and campaign timeline. We map your brand to the right formats and platforms.
Design your package
Choose from video, newsletter, podcast, and custom editorial integrations. Pricing is customized based on platform mix, campaign length, and deliverables.
Align with relevant topics
We identify natural connections between your brand and themes like technology, productivity, human behavior, meaning, and decision-making.
Launch and measure
Your sponsorship goes live across selected platforms with competitive CPMs reaching Big Think's high-value audience.
Plans
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach Big Think's high-value audience.
Single-platform sponsorship
Custom
Align your brand with one format - video, newsletter, or podcast.
- ✓ Short-form video, newsletter, or podcast integration
- ✓ Brand-safe editorial environment
- ✓ Access to a highly engaged, intellectually curious audience
Multi-platform campaign
Custom
Integrated sponsorship across two or more platforms for maximum reach.
- ✓ Cross-platform activation across video, newsletter, and podcast
- ✓ Custom creator-led content with Jonny Thomson
- ✓ Editorial partnerships tied to relevant cultural conversations
- ✓ Competitive CPMs reaching 2.5 million followers
Questions
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online. He is a former Oxford philosophy teacher whose three books have been translated into 22 languages. He is known for translating complex ideas into engaging and practical content.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They read widely, travel intentionally, invest in their tools and experiences, and make deliberate choices about where they spend their time and money. They respond to craft over hype and substance over spectacle.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Put your brand in front of 2.5 million curious minds
Book a call to explore sponsorship opportunities across video, newsletter, podcast, and custom editorial.
Book a call